You TV again

If it is true that the historic generalist television that dictated the times of the days of Italians is a memory that is lost in the distance, it is equally true that the "magic box" capable of catalyzing the attention and passion of an entire people who discovered the world of the image, despite the hyperbolic technological revolution, still possesses a magnetic power that places it in first place among the most popular household appliances globally.
With the advent of the television tool, the perception of others and of the world around us has literally changed.

We have learned to know each other and to know reality without the need for direct experience and life for families, for decades, has made the television experience a firm, reassuring and recognized point to refer to.
"Television said so", referring to any kind of news or information, was a guarantee of seriousness and stigmatized a sort of absolute truth that was rarely questioned.

With the multiplication of the offer, since the advent of private broadcasters, the enormous mass of information that has developed in increasingly dense and elaborate schedules, has in fact multiplied the context of the real , the oracle that enunciated indisputable truths has been transformed into a sprawling entity capable of reaching any place on the globe and broadcasting any type of event live, directly investing the viewer, who is not always up to par with the responsibility of verifying the facts. The truths have thus become millions of different, opposing, conflicting ones according to the class, culture, religion and ideology of the individual user of the television product.

All the contents that reach us through the screen have become questionable and the unique form of communication of the past has turned into an endless virtual battlefield in which winners and losers exchange roles according to the convenience of the moment.
Internet and the various screens of the computer, tablet, and mobile phone, through social media, have definitively pulverized every form of official communication, overturning the position of the referent subject from user to protagonist / editor of personal beliefs and ideologies that aspire to become the new ones. contexts, and often become, absolute truth.

In this jungle of home oracles elevated to the quintessence of ingenuity, TV with a capital letter has chosen the path of the extreme definition of the image and the gigantism of the screen to introduce half-lengths of proportions into homes human beings, Antonella Clerici at the stove cooking for us, Lilli Gruber conversing in the living room; on 55-inch screens with oled technology they look real, in flesh and blood, reassuring, family ...

And once again the magical alchemy is fulfilled, television, despite everything, maintains its place as a guest at the head of the table of the Italian table.


Michelangelo Dotta
NP March 2022