The explosion of flowers

Among the trends of this spring summer, the explosion of flowers on clothes and accessories is one of the strongest. The catwalks of the whole world have shown it: London, Paris, New York and our Milan. Soon the garden effect will conquer all of us also for that intrinsic need for beauty, nature and lightness that characterizes our times.
The dresses proposed by Bottega Veneta, Valentino and Armani make you dream thanks to embroidered and draped flowers, embellished with crystals and ethereal accessories. Erdem and Acne Studios create dreamy floral outfits that play with transparencies, Prada recalls the theme with fabric camellias on minimal suits.

The flower trend is dressed in strong colors such as Fiery Red, a very charged and energetic shade of red, fashionable for this 2023 or classic pastel shades, decidedly more romantic, such as pink, lilac, peach, light blue, cream, mauve, yellow.
Large flowers and small flowers, compositions and overlays, imperceptible serigraphs and large flowers applied everywhere, this year's fashion takes us to taste and offers not only the classic roses, daisies or sunflowers but also anthurium, the flower of love and affection, which peeks out in a maxi version on clothes and accessories as on the catwalk of the Spanish luxury fashion house Loewe.

The garden effect was also chosen for the locations: many stylists, such as Jil Sander in Milan, who had their proposals paraded in real city gardens to underline the beauty of a proud nature and romantic but also to enhance the essential connection with man.


Elisa d'Adamo
NP May 2023