Fashion colors 2023-24

Like every year, the American company Pantone identifies a series of must have colors that represent the sentiment of the world of fashion, design, architecture and beauty . For this autumn winter there are many colors chosen: Viva Magenta, the symbolic color of 2023, powerful and stimulating, is a red that encourages experimentation and self-expression. Another shade of red is Red Dahlia which expresses elegance and charm. Then we have the Red Orange, a bright orange that releases confidence and spontaneity. Among the brighter shades there is no shortage of yellows, such as High Visibility, ready to emanate the splendor of the sun and good mood, and Spectra Yellow a very bright and energetic yellow. And then purples like Rose Violet, a tantalizing fuchsia that radiates energy and Sparkling Grape, a touch of ripe and sparkling grapes. Next, the shades of green such as Kohlrabi, a green lawn; the Carnival Grass which focuses on aqua shades and the Olive Oil a green that recalls new oil and well-being. Blue confirms itself as a classic even in the cold season: the trendiest shade is Persian Jewel, a light blue inspired by the shades of lapis lazuli. There is no shortage of softer and more neutral colors such as the delicate Tender Peach a touch of sweet peach, the very light gray Nimbus Cloud, ethereal and vaporous and the Coconut Milk, a milky white, symbol of purity.
Beyond trends, all the colors we choose to wear are the right ones because they represent us and speak about us.


Elisa d'Adamo
NP October 2023