Colors 2022

Publish date 20-08-2022

by Elisa D’Adamo

For the spring-summer 2022 collections, the designers have chosen to bring a varied and meaningful color palette to the catwalk. You know, trends in fashion are changing, every year a few very strong subjects dictate the trends and choose what will be the leading colors for clothing, accessories, furniture, cosmetics, packaging. And this 2022 is no exception, crowning the periwinkle blue hue of spring. Fashion, in recent years marked by the pandemic, the environmental and economic crises, has returned to exercise a social role and becomes a stage to tell, also through the choice of a color, this very complex historical period.

Pink, for example, is today the genderless color par excellence: it dresses women and men, regardless of gender. Blue is the spokesperson for new ways of conceiving virtual reality, it is in fact the most known and used color by digital natives, the color of avatar characters for example. The so-called generation Z, then, prefers to wear green, to bring attention to environmental issues but also to the world linked to video games, with its fluorescent and vibrant colors. Millennials choose fuchsia as the flag for the fight against all discrimination.

Very Pery, the color chosen for this season by the famous American giant Pantone, is a blue with a hint of red, many shades that create an intense purple. An evocative color that refers to the plant of the same name, an evergreen shrub that manages to grow and develop even in difficult conditions. The Very Pery shows a lively, dynamic, creative attitude and becomes a symbol of strength, resilience and the ability to adapt, waiting for a wonderful restart.


Elisa D'Adamo
NP April 2022

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